For those of you who are not aware of Craftmark, here's a brief profile about their work.
AIACA is a non profit membership based apex body for the handloom and handicrafts sector in
. Its brand Craftmark accredits authenticity and genuinity of Indian handicrafts. AIACA licenses the Craftmark seal for use by craft-based businesses, cooperatives and NGO’s for use on product tickets and labels. An organization has to meet vigorous certification standards to be granted the seal. Craftmark is a Certification Trademark under registration by the Trademarks Authority. India
AIACA assists artisan groups by running capacity building and organizational development programs. Their Enterprise Support Program (ESP) partners with producers to expand and professionalize their operations, assisting them to become more sustainable.
We had a little tête à tête with Craftmark's Market Access Manager Vaishali Thapa, who has been the most patient and a wonderful person to talk to. She travels excessively meeting and working with artisan groups in different parts of India to help them organize, improvise and streamline product development and production.
We too are very optimistic about this collaboration and hope together we can make a difference! Craftmark certified products are going to be at The Green Elephant booth no. 842 at the California Gift Show, Kentia Hall July 2011! We hope to see you there!
Image Credits : Gaatha