September 25, 2010

Art n Design Feature : Indian Kitsch by Aarohi Singh

Whoever said Kitsch was out, din't look at the latest trend meter. Chances are that you have already come across this artists work before, owing to her popularity in the kitsch art community. There are a few known artists in today's day and time who think and rightly so, that kitsch is 'cool' and are capable of presenting this art form in one of its most attractive ways. 
According to Wikipedia definition, Kitsch is a form of art that is considered an inferior, tasteless copy of an extant style of art or a worthless imitation of art of recognised value. Take a look at the following artist's work and judge for yourself, how true that still  is. 

Aarohi Singh is a self taught artist. She paints in Oil, Acrylics, Watercolor, Pastels and works on Paper, Canvas, Metal, Cardboard, Wood, Fabric. She  left her full time 'information architect' job and is now a full time product designer. Her products are drenched in loud colours and are inspired from everyday life in India. Many pieces of her work have a hint of irony and fun associated with them. Anybody familiar with the culture can easily identify and marvel at these things and relish the beauty of detailing in her work. Find more of Aarohi's work at

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