January 30, 2012

Design Feature: Rachna Reddy

Nominated for the ' Best Accessory Designer of 2011 ' category by Marie Claire India Fashion awards within the very first year of launching her brand, in itself speaks volumes about Rachna Reddy's work. Based out of Bangalore with an in-house team of 6 people, Rachna Reddy started working on her line in May of 2010. 

Walking out on what is conventionally presumed as a "successful" career path in India - engineering, Rachna followed her heart and went ahead to pursue her passion in accessory design and graduated from Cordwainer's - London College of Fashion. She now has her own label which will be stocked by the likes of 'Paul Smith' in London and Paris very soon!

Love the quote by Buddha on this tote
Fascinated by the possibilities of wood, Rachana designs clutch bags made of teak juxtaposed with softer elements such as silk and leather. The bright colors pop out beautifully on the earthy wooden base, don't you think? Also, the co-existence of soft and strong together, truly seems to represent the spirit of the contemporary woman, such a beautiful concept! Using a combination of laser-technology and artisan hand-crafting, her initial designs interpret the most lovely Indian symbols - lotus and peacock. For the rest she draws inspiration from her cultural roots, architecture, travel, indigenous art forms from around the world.

Quite enchanting product photography too you will agree! :)

Below is an extension to Rachna Reddy's signature line of wood clutches inspired from everything that is bright and illuminating. Titled as Beam this line of clutches are adorned by Studs, crystals, bright highlights and lots of bling. 

The Global Gypsy again is another exquisite line based on nomadic inspirations, exploring stunning artistry of various ancient cultures and free spirit symbols such as butterflies.

All images from Rachna Reddy's website and Facebook Page. Information sources: Rachna Reddy's websiteYourstory.in and hardluxliving.com


Reshma at colorcanopy.blogspot.com said...

Love her line of Bags! Gorgeous!

veronica quinby said...

I love this mix of natural wood with bright colors!

The Green Elephant said...

Reshma, i too think 'gorgeous' is the apt word for these beauties :)

The Green Elephant said...

Veronica, that's what caught my eye too! Nature just can't go wrong :)

Bhavika said...

Hi..Visiting the blog for the first time and i absolutely loved it!! Breathtaking photos.. i loved the colours and just everything on ur blog!! Will surely visit regularly..
keep up the good work!!!


The Green Elephant said...

That's really flattering and encouraging Bhavika, Thank you! :)


I am really impressed by your blog as well as the products and the shop.
Are products cultural things?
I would love to see them.
I am looking forward to updating your blog!


I am really impressed by your blog as well as your amazing products.
Are these products made based on Indian culture?
I am really enjoyed watching them.
I am looking forward to updating the blog.

The Green Elephant said...

Thanks Peter, I am glad you like it! Do visit again :)

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